Gold Award to Abdi İbrahim from "Social Media Awards"

10.06.2021 -
TURKEY

Abdi İbrahim won the gold award for the third time in a row in the "SocialBrands Data Analytics" section in the "SocialBrands Data Analytics" section of the "Social Media Awards Turkey 2021", which was held for the 5th time this year with the cooperation of Marketing Turkey and BoomSonar.

According to the company statement, Abdi İbrahim, which has been operating in the pharmaceutical industry for 109 years with the aim of improving life, strengthened its global identity by establishing a strategic partnership with the Swiss biotechnology company OM Pharma in September 2020, maintains its leadership in social media communication as well.

Abdi İbrahim won the gold award at the Social Media Awards Turkey 2021, which was held for the 5th time this year with the cooperation of Marketing Turkey and BoomSonar. Abdi İbrahim, which won the gold award in the pharmaceutical category in the SocialBrands Data Analytics Department, also assumed the leadership of the sector in the field of communication, where digitalization gained more importance during the epidemic period.

In the competition, more than 55 thousand social media brand accounts for the 'Data Awards' section were analyzed completely analytically according to their SocialBrands scores. In the evaluation covering the period from March 1, 2020 to March 1, 2021; Many different data such as the number of fans, the increase in fans, the number of posts shared, the types of posts, the interaction and interaction types were discussed. As a result of the comprehensive evaluation carried out under the expertise of Deloitte research company, Abdi İbrahim won the gold award in the Pharmaceutical category of the Social Media Awards Turkey-SocialBrands Data Analytics section.

- 'We see social media channels as an important channel in communication'

Abdi İbrahim Public Relations and Corporate Communications Director Dr. M. Oğuzcan Bülbül stated that the pandemic was an unusual and difficult period for everyone, and said, “In this period with its own dynamics, one of the most prominent areas was communication. Especially digital communication experienced its most active period. We have used social media more intensely than ever before as the most practical way to access information.' used the phrases.

Stating that as Abdi İbrahim, they are a company that has always invested in digital communication and used social media channels effectively, Bülbül said:

We see social media as an important channel in communication in order to be closer to patients, their relatives, physicians, in short, the whole society. As Abdi İbrahim, we are very happy to be deemed worthy of the gold award in the Social Media Awards Turkey-SocialBrands Data Analytics section in the pharmaceutical category. We have been deemed worthy of this valuable award for three consecutive years since 2019. Our teammates, business partners, and our stakeholders who follow us through all our channels and interact with us have a great share in this success. I thank them all individually.'

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