Radisson Hotel Group Opens Doors to New Meeting Facilities

Radisson Hotel Group introduces Radisson Meetings Unbound value proposition and AI-powered Radisson Meetings Dream Machine.

Radisson Meetings Unbound opens doors to new meeting possibilities, transforming the Group’s venues into dynamic playgrounds where creative minds can develop new ideas and share event inspiration.

To celebrate this new value proposition, the Group has combined its visionary digital innovation with its meetings and events expertise to bring the Radisson Meetings Dream Machine to life.

Using a customized generative AI tool, Radisson Meetings Dream Machine enables event professionals to go beyond traditional boundaries from design to visualization. Using the platform, event professionals will be able to create visuals of their dream event spaces. In addition, event inspiration can be shared through thought leadership, such as how to personalize event experiences with AI and real case studies of successful innovative event formats.

The Group is organising a series of experiential creative workshops and ‘infinity rooms’ in key destinations across Europe and Africa to bring the Radisson Meetings Dream Machine to life.

The first ‘infinity room’ was recently opened at Park Inn by Radisson Amsterdam City West. The Radisson Meetings Dream Machine launches will continue with creative and immersive events in Düsseldorf, Copenhagen, Manchester and Johannesburg. The concept will be rolled out across select Radisson Hotel Group properties in collaboration with the Group’s strong network of local partners in the coming months.

Daniela Dumitrescu, Global Marketing Strategy Director, Radisson Hotel Group, said in the statement that it is difficult to impress event organisers and delegates in a crowded conference environment. ‘Delegates expect to be fully immersed and involved in return for the time and effort they put into attending an event. Inspiration and creativity are needed now more than ever. At Radisson Meetings, we are committed to helping our partners unlock new meeting opportunities.’

Radisson Meetings Unbound and Radisson Meetings Dream Machine, Dumitrescu explained, are an expression of the company’s Every Moment Matters philosophy by leveraging the latest in digital innovation.

“Using leading AI technology, we are transforming our event venues into playgrounds where ideas soar, connections deepen and creativity flourish. We work hard to think outside the box and bring event visions to life, every day, every place, every time, and we are proud to introduce this exciting new offering and creative platform,” Dumitrescu said.